Discover transformative tales from real client projects and the strategies that propelled them to success.
Explore a plethora of articles on industry strategies, trends, and practical templates, designed to boost sales, enhance brand visibility, and give tech SMB leaders the edge in a competitive landscape.
AI-driven content marketing insights and strategies, aimed at empowering CEOs, CMOs, and CTOs in SMBs to revolutionize their content marketing, boost sales, and stay ahead with the latest in AI technologies.
We charge a monthly fee for our services. Our services include crafting content strategy, creating a content calendar, converting that into content, deploying it across channels and then measuring it’s performance.
A dedicated team, starting with an account manager is assigned to every customer that we work with. This helps us better understand our customer’s business and be closely involved in helping them meet their strategic goals while also building domain expertise.
There are no minimum commitments required. However, content requires 4-5 months before it can start to perform meaningfully.
We take 10 business days to setup your account. This includes competitive landscaping, setting up industry information, identifying brand guidelines, tone of voice. We then come up with a content strategy document and content calendar. We, typically, start executing on these after two weeks.
A content calendar is central to everything we create. It’s where strategy meets execution. Every content calendar has to be approved by the customer before execute it.
We measure content performance across two primary parameters - awareness and engagement. These in turn are a function of the most followed metrics across your web and social presence. We share a monthly dashboard that tracks the movement of these 2 parameters along with insights behind the performance.
Content is a commitment. While there is no standard answer, depending on your existing state, content starts delivering tangible results (generate leads) in 4-5 months.
We produce top and middle of funnel marketing content aimed at 3 primary stakeholders:
The plethora of content we produce is largely distributed and consumed in the digital realm of your website, social media channels, dedicated video and podcast channels.
We feel creating hyper personalised emails is going to be a game changer. We craft engaging, relevant, rules based and personalised emails for nurturing prospects.
Yes. Our process is different from the traditional methods of creating podcasts. Technology and our expertise now make the process hassle free and scalable.
Yes. Videos that can be created using existing AI tools such as Synthesia are our area of expertise. You can see examples of videos that we produce here.
Given our focus on B2B, we have deep expertise on LinkedIn. We are starting to produce content for Instagram and Facebook.
We can be thought of as an agency with tech in place of some of the people. This offers numerous benefits such as:
Existing content is a great starting point. To be able to repurpose it & distribute it can bring instant gains. It also helps shorten the learning curve.
We work alongside your marketing teams to maximize their efficiency and productivity. If one was to use an analogy of a car, the marketing team would be in the driver’s seat and we are the car. Our job is to take precise inputs and deliver the best output in the shortest, fastest and best possible manner.
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