Overview
Bruviti, a California-based tech company, specializes in AI solutions for equipment service and support. Despite their expertise, they faced challenges in brand recognition within a crowded market. Partnering with Aibiliti, they aimed to amplify their narrative and establish a strong industry presence.
Challenges
Lack of Awareness: Limited brand recognition and over-reliance on their website for content dissemination.
Poor Engagement: Inconsistent messaging and limited content formats failed to captivate their niche audience.
Negligible Demand Generation: Absence of targeted content to support critical sales activities like lead generation and nurturing.
Aibiliti's Approach
Aibiliti undertook a comprehensive strategy to address Bruviti's challenges:
Custom ROI Framework: Tailored the return on investment approach to align with Bruviti's specific key performance indicators.
Research & Alignment: Conducted an in-depth analysis of Bruviti's business, aligning with executives to define clear objectives.
Content Creation & Approval: Developed content in Bruviti's brand voice, refined collaboratively to ensure alignment with goals.
Dedicated Account Management: Provided premium service with a dedicated manager and consistent updates for quality assurance.
Sales Enablement: Crafted content to empower Bruviti's sales force, enhancing customer engagement and driving sales.
Results
Aibiliti's strategic content initiatives led to significant improvements:
60% Increase in LinkedIn Followers: Enhanced brand visibility and audience growth.
45% Rise in LinkedIn Impressions: Broadened content reach and engagement.
32% Boost in LinkedIn Engagement: Improved interaction with target audience.
Dedicated Account Management: Provided premium service with a dedicated manager and consistent updates for quality assurance.
29% Growth in New Users on bruviti.com: Increased website traffic and potential leads.
A Snippet from our Content Calendar for Bruviti
.webp)
.svg){kind=icon}
.svg){kind=icon}